Email Campaigns: When is the best time to email your customers?
In business, timing is everything. So much is true for marketing as well. For small businesses email marketing is fast emerging as the ‘it’ way to reach out to customers. While building an extensive list of loyal subscribers is only part of a very tough job, the real tricky question is when to generate a campaign once you have poured your heart and soul into designing the final newsletter or whatever is that you’re calling it.
Email campaign, for many, is a new form of advertisement that has shown remarkable results for businesses. Be careful though, because if you do not get the timings right, your hard work can go down the drain. Following article gives you an idea as to when is the best (and the worst) time to send out emails.
The Good: Wednesday & Friday
While most of the people come to work on Monday with a mindset to work and work alone, by Wednesday, that pretty much fades away and most employees are rather happy to be distracted. So the best time to get your prospective as well as existing clients to pay attention to your newsletter is to get them during their working hours, while they’re still at their workplace. Stats have shown a high response rate to campaigns that have been generated towards the mid or the end of the week.
Friday is good but risky nonetheless. In some cases, if you can manage to churn out the content earlier in the day, you can get your customers in time before they leave for home. In best case scenarios, Friday is just as good as Wednesday where customers are already in a ‘holiday mode’ and hardly working. Some corporations have happy hours, which means their employees get to go home earlier than usual on Fridays. So for your campaign, you have to time it right or it will pretty much be a waste. In other words, Friday is touch and go.
The Bad: Monday
Mondays are slow and boring. For almost all employees, it means a lot of work, a lot of work related emails and an exhausting end of the day. Generally, customers go to offices with a preset working mode and are not up for distractions. The bad mood can be very easily triggered which can leave a bitter taste in anyone’s mouth for the rest of the week. If you wish to get a good response from your campaigns, Monday is not the day.
The Ugly: Weekend
In the age of smartphones, everybody gets a buzz whenever they receive an email even if it is the weekend. But do people pay any attention to emails that do not require immediate attention? No. Most of the advertisements, newsletter and things like that which are generated and sent on the weekends are either ignored or moved to trash straightaway. In this regards, weekend is downright ugly for email marketing. Because of the response these emails generate, they do not justify the cost and should be avoided.
This entry was posted on Monday, April 23rd, 2012 at 6:19 am and is filed under eCommerce, Retail, Wholesale. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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We once sent out a campaign on Friday evening and it was a disaster.